
ABOUT US
LA ROUGE TRADING PLC is dedicated to excellence and innovation, driving transformative solutions across multiple industries. Our core operations include Best Travel, a pioneering bus ticket booking platform aimed at digitizing Ethiopia's transportation system, as well as software development, providing tailored digital solutions for businesses. We are also actively engaged in import and export, ensuring high-quality trade facilitation, and specialize in marketing and sales, particularly in real estate, while also serving as marketing agents for various products. With a strong foundation in technology, business strategy, and customer satisfaction, LA ROUGE TRADING PLC is committed to delivering high-value solutions that drive growth and innovation across different sectors.
Our commitment to innovation also extends to real estate marketing and sales, acting as strategic marketing agents for various products. Guided by a passion for excellence and a forward-thinking approach, LA ROUGE TRADING PLC continues to grow, bridging markets and industries while delivering high-quality solutions tailored to modern business needs. innovation across different sectors.

Our Vision
To revolutionize transportation and trade by digitizing systems, making them more efficient, accessible, and customer-friendly.

Our Mission
We aim to modernize transport and expand into tech, trade, and agriculture through smart, digitized solutions.
We believe technology is the foundation for growth and accessibility in every industry.
11
Years Of Experience
✅ Innovation
✅ Integrity
✅ Collaboration
✅ Sustainability


Happy Clients
Partner Companies
Services Offered
Years of Experience
Why US?
At La Rouge Trading PLC, we don't just offer services we deliver strategic partnerships built on trust, expertise, and results. Our integrated approach across technology, transportation, trade, and agriculture allows us to provide end-to-end solutions that drive efficiency and growth for our clients.
Experienced
Years of hands-on experience delivering innovative, dependable solutions in tech and infrastructure.
Expert Market Knowledge
We understand the nuances of the Ethiopian and global markets, allowing us to navigate challenges with insight and expertise.
Unrivaled Customer Satisfaction
Our commitment to customer success is evident in every project. We go the extra mile to ensure client satisfaction.
Innovative Technology
By leveraging the latest technologies, we deliver solutions that are not just effective, but future-ready.
Our Partners



